As you might imagine, the pricing section is often viewed a few times before a decision is made. If you use Proposify, the table of contents is automatically shown on the left-hand side, so clients can easily click around to review different sections again. No matter the sections you choose, make sure you include a table of contents. Through our research of successful proposals, we’ve found that the winning documents usually include these key sections:Įach proposal might name these key sections differently, or put them in a different order. There are many different ways to structure a proposal. This way, you’ll get important features for sales like e-signatures, brand and content control, and full visibility into the client’s viewing activity. Proposals typically include the overall service approach, important timelines, and key deliverables.įor best results, use proposal software instead of a PDF. A proposal is a document that outlines a project or service to clarify the details and get agreement from all parties involved.
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